They sold the dream of online success.
This film shows the system behind it.
A documentary featuring the industry’s top insiders, critics, and leading experts on persuasion, ambition, happiness, and life in a digital world.
Featuring exclusive insights from:
Frances Haugen • Robert Cialdini • Russell Brunson • Tai Lopez • Dan Henry • Papichulo Dreaded • Robert Waldinger • Gretchen Rubin • Akbar Sheikh
MOST POPULAR
Director’s Cut + Insight Bundle – $39
Includes both the Director’s Cut (104 min) and TV Cut
✔ Director’s Cut (104 min)
✔ Insight Bundle + Resources
✔ Lifetime viewing
✔ Stream on TV
Instant access • Lifetime viewing • Stream on TV • 14-day satisfaction guarantee
TV Cut Only – $19
✔ TV version (58 min)
✔ Instant access
✔ Lifetime viewing
✔ Stream on TV
✔ 14-day satisfaction guarantee
Lifetime viewing • Stream on TV • 14-day satisfaction guarantee
For viewers who want the full story, deeper context, and the bonus bundle.
What’s included in the Insight Bundle
1. The Reflection Guide
A practical companion to help you process the film’s biggest ideas: persuasion, hype, ambition, identity, and the cost of chasing online success. Drawing on nearly 20 years of following some of the world’s best marketers, Audun shares exclusive untold stories, reflections, and deeper context around key moments in the film.
2. The Persuasion Playbook
A clear breakdown of the most important tactics used in the online success industry: authority, urgency, scarcity, belonging, social proof, and identity. It also shows how algorithms shape what spreads online — from content and ads to hype and influence.
3. The Resource Guide
A curated collection of books, podcasts, thinkers, and resources for viewers who want to go deeper into persuasion, online business, and the attention economy.
A Filmmaker’s journey down the rabbit hole of online marketing
What will you learn?
⇒ Spot funnel patterns in minutes
⇒ Real value vs manufactured urgency
⇒ How algorithms amplify ambition and hype
⇒ Where influence becomes manipulation
⇒ What “making it” really looks like – off camera
⇒ The emotional cost—buyers and sellers
⇒ How digital life shapes happiness and identity
⇒ A formula for happiness
AUDIENCE REACTIONS
Premiered at the Oscar-qualifying Doc Edge Festival in New Zealand
Inside major events • Private interviews • Industry access
Frequently Asked Questions
Everything you need to know before you watch.
What’s the difference between the TV Cut and the Director’s Cut?
The TV Cut is the 58-minute version of the film. The Director’s Cut is the full 104-minute version and includes the Bonus Bundle with additional reflections, frameworks, and resources.
What is included in the Insight Bundle?
The Bonus Bundle includes:
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The Reflection Guide
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The Persuasion Playbook
-
The Resource Guide
Is this film only for marketers or entrepreneurs?
No. The film goes far beyond online business. It’s also about persuasion, happiness, wellbeing, identity, and what life in a digital world is doing to all of us. Even if you’ve never bought a course or followed a guru, the film speaks to bigger questions about ambition, influence, relationships, and the search for a good life online.
How do I watch the film?
You’ll get instant access after purchase and can watch online right away. You will also get a mail with all the information.
When do I get access?
You will be sent to a watching page immediately after purchase. And you will also receive a mail with all your access information.
Is this lifetime access?
Yes. Your purchase includes lifetime viewing access.
Can I watch on my TV?
Yes. You can stream on your TV using AirPlay or Chromecast.
Is there a satisfaction guarantee?
Yes. Your purchase is covered by a 14-day satisfaction guarantee.
Some of the featured voices in the film
From whistleblowers and critics to marketers, thinkers, and researchers.
Frances Haugen
Facebook whistleblower and advocate for social media accountability.
Robert Cialdini
Author of Influence and leading expert on the science of persuasion.
Robert Waldinger
Director of the Harvard Study of Adult Development, one of the world’s longest-running studies of happiness.
Russell Brunson
Co-founder of ClickFunnels and one of the most influential names in sales funnels and online marketing.
Tai Lopez
Entrepreneur and one of the most recognizable faces of internet business culture.
Mike Winnet
YouTube creator and critic of online guru culture.
About director Audun Amundsen
Audun Amundsen is a Norwegian award-winning documentary filmmaker, producer and lecturer whose work explores human nature, technology, culture, and modern life. Since beginning his documentary career in 2008, he has created films supported by major Norwegian film institutions, screened at international festivals, sold to broadcasters worldwide, and recognized with multiple awards. Through his company GonzoDocs, he brings a patient, immersive approach to filmmaking — one that is clearly felt in Click The Link Below, where he follows the online success industry from the inside while asking bigger questions about persuasion, ambition, identity, happiness, and life in a digital world.
His other work includes Newtopia and Help, I’ve gone Viral!
Ready to watch?
Choose your version and get instant access.
-
Instant access
-
Lifetime viewing
-
Stream on TV
-
14-day satisfaction guarantee
MOST POPULAR
Director’s Cut + Insight Bundle – $39
Includes both the Director’s Cut (104 min) and TV Cut
✔ Director’s Cut (104 min)
✔ Insight Bundle + Resources
✔ Lifetime viewing
✔ Stream on TV
Instant access • Lifetime viewing • Stream on TV • 14-day satisfaction guarantee
TV Cut Only – $19
✔ TV version (58 min)
✔ Instant access
✔ Lifetime viewing
✔ Stream on TV
✔ 14-day satisfaction guarantee
Lifetime viewing • Stream on TV • 14-day satisfaction guarantee
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